Let’s be real: no one tops Jack.

The ruggedly handsome ex-Marine turned bar owner is the definition of the perfect small-town man. With his scruffy beard, soulful eyes, and quiet strength, Jack embodies the heart and soul of Virgin River. But what really makes him number one isn’t just his looks — it’s his loyalty, courage, and emotional depth.

Jack’s love for Mel Monroe is one of the most romantic storylines on TV right now. He’s protective without being possessive, vulnerable without losing his masculinity. His ability to open up about his trauma, while still being the rock everyone relies on, makes him more than just a pretty face — he’s the full package.

Martin Henderson brings a rugged warmth to Jack that feels both authentic and magnetic. When he smiles, fans swoon; when he hurts, we ache with him. No wonder social media explodes every time Jack’s shirt comes off — he’s the man every viewer secretly (or not so secretly) dreams about.

 #2 — Dr. Cameron Hayek (Mark Ghanimé)

When Dr. Cameron arrived in Virgin River, he instantly turned heads — and stirred trouble. With his smooth charm, well-tailored shirts, and piercing eyes, Cameron represents a different kind of attraction: sleek, confident, and dangerously charming.

Unlike the rugged energy of Jack, Cameron brings sophistication to the series. He’s polished, intelligent, and not afraid to speak his mind — even when it comes to Mel’s personal life. His complicated dynamic with Mel adds a layer of tension that fans can’t get enough of.

There’s also a mystery to Cameron — he’s got that “city guy trying to fit into a small town” energy, and it just works. Fans love his calm confidence, and his ability to balance humor with sincerity makes him one of the show’s most watchable characters.

Let’s just say, when Cameron walks into the clinic, hearts start racing and blood pressure spikes — and not just for the patients. 

 #3 — Brady (Benjamin Hollingsworth)

Ah, Brady — the bad boy we can’t help but love.